People seek to avoid pain and to seek pleasure. The same notion holds true when people are being persuaded. There are only two things that motivate us in life: inspiration and desperation. We either move toward that which inspires us, or we move away from that which fills us with despair or discomfort. The majority of the world's population uses desperation as a motivator. Desperation is like a cattle prod forcing you to move forward and take action. Anyone in the world can be motivated with desperation. The problem is that motivation that is spurred by desperation does not last.

Do you know any lazy teenagers? If you do, I promise you that I can motivate them-guaranteed. I'll take them for a boat ride, and while I am in the middle of the lake, I'll throw them overboard and hold their heads under the water. What will I see, besides bubbles? Instant motivation, that's what. They'll fight and struggle until they get that breath of air they so desperately need. Once they can breathe easily, however, they'll go right back to being lazy. When desperation is the motivator, people are in an "away from" mentality. This temporary motivation won't last, and it won't reappear until threat or fear becomes prominent again. Desperation is rooted in logic. True, there are emotions that are associated with desperation, but logic wins over your emotions. People are often so preoccupied with what they're trying to escape that they don't know where they're heading. As a result, they are always in a panicky, "have to" mode.

If you want motivation to last, you need to rely on inspiration. Inspiration is rooted in our emotions. With inspiration, your emotions triumph over logic. The positive results that come from using inspiration as a motivator are obvious. Inspired people tend to be proactive, driven personality types. In other words, they don't need a carrot dangling in front of them to get something accomplished. They are happier and enjoy greater fulfillment in life than those who are desperation-driven. If you just check the help-wanted section of your newspaper, these types of inspired people are always in demand. To be most effective, inspiration needs to be internalized. Motivation becomes long-term when your goals tap into your inner drive and emotion. The key to finding success lies in being emotionally motivated with a purpose.

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.