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Main › Issues & News › News Agencies & Services
 

Katie Couric: NBC's Enormous Lose, CBS's Great Treasure

 
Author: John T Jones, Ph.D.

Bob Schieffer, the highly respected interim anchor of The CBS Evening News, will be stepping down.

The network enticed the vivacious and bright Katie Couric from NBC.

She will be the first sole evening news anchor in history.

When Schieffer took over the job left vacant by Dan Rather I realized that he wouldn't be there too long. Still, we often watched him and learned to appreciate his great talents as a newsman. We had liked Dan Rather most of the time. We liked Bob Schieffer all of the time.

Dan Rather taught us that the anchor position on a major news program is a tremendous job that carries big responsibilities. He stumbled at times but not enough to get him fired. He was the consummate reporter, sometimes risking his neck to cover battle news. I miss him and will so until some network decides that he still has great value and that he deserves some role in television news.

Bob Schieffer raised the ratings of CBS Evening News by a couple of points.

What do you think that Katie Couric will do?

Here is my prediction: The ratings will bounce upward on her arrival. After the "honeymoon" period she will have to fight tooth and nail for position.

The evening slot will be more hectic than her morning show. There will be more stress on her family.

Let's hope it does not grind her down.

I see Katie as being vulnerable. I can see her changing with time in a way we may not like. She may have to be tougher. She may not always be her usual beautiful self. Let's hope that her image changes only for the positive, but change it must, not because of her wants and desires, but by the amazing inertia of the job.

During tough times, Katie will be more compassionate. During strained times she will be less judgmental but more direct.

We will believe what she says so she must be careful to only say what is true.

We expect no less from her.

Well, there is one more thing in her favor.

We all love her.

Read Katie's biography at http://en.wikipedia.org/wiki/Katie_Couric.

The End

Author Bio:

John T Jones, Ph.D.

Jones was a vice president of a Fortune 500 company subsidiary having the major responsibility for research and development and certain engineering functions. After he retired, he became editor of an international trade magazine. Jones is Executive Representative of IWS, sellers of Tyler Hicks wealth-success books and kits. He is a direct mail and mail order marketer and operates a dozen websites.

He has written three technical books, four novels (Bull, Revenge on the Mogollon Rim, Bone China, and In No Way Guilty), and many published papers on business, marketing, engineering and other topics. Details on many of these topics can be found at his personal web site.

Jones is a hack poet and amateur landscape painter. He lives in Idaho with his wife of 52 years. He has five children, three in medicine, a lawyer, and a portrait artist. The Jones’ have thirty-two talented grandchildren (many with special musical talent and skills), and one great grand child.

Jones is a prolific writer which started when he was an engineering professor at Iowa State University (Go Cyclones!). He doesn’t know how to stop.

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