Anchor text is the name for the text that appears on a specific link that leads to a website. For example Affiliate Marketing is a link with the anchor text Affiliate Marketing

Having anchor text like this pointing back to your website will increase your positioning in search engines for the term Make Money Online. Now bearing in mind, that term is going to be pretty competitive with enough work it would be possible for you to slowly creep your way up to the top.

So what's the best way to get incoming links with the Anchor Text that you want?

Submitting links to Directories is a good start, this allows you to build a link structure without having to "exchange" links. So directories will ask for a reciprocal link (asking you to link back to them). I would normally recommend rotating your Anchor Text when submitting to a lot of directories between about 4 or 4 different phrases. This will stop the search engines penalising you for a lot of quick backlinks all using the same Anchor Text.

Writing articles & submitting them to article directories then having a footer at the bottom with some links back to your sites. This will increase your exposure greatly if you write a good, useful & interesting article. Check out Article Submitter if you want to be able to submit articles to hundreds of directories at once without all that manual labouring. Writing a good article could mean more than 300+ backlinks for specific anchor text which would give you a great SERPS (Search Engine Position) Boost.

Exchanging links with other webmasters, especially with established sites one a similar niche to your own is another good way to get backlinks. However this takes time & patience; however it can be well worth the effort as you can build good solid relationships with other webmasters.

Link Exchanges can provide an automated service for trading links, word of warning however due to the nature of these types of services (i.e. the automation) they do a attract a lot of spam & black hat webmasters trying to get links to their sites quickly for indexing purposes.

Joining forums & adding a link to your site with relevant Anchor Text in your signature (provided the forum doesn't have re=nofollow attached to external links) is another good method of getting solid backlinks. If you are a frequent poster this could mean having hundreds of permanent links on hundreds of pages of that particular forum.

Paying for featured links on sites is popular at the moment, this is partly for a number of reasons:

High Pagerank sites get spidered more frequently

More chance of the spiders reaching your site

Getting linked by an Authority site can help your pages get indexed deeper

And finally one of the best ways of getting good Anchor Text backlinks to your site is to code an application or service that people can use on their sites. Then use the copyright to include a link back to your site. This could be anything from a hit counter, something that shows pagerank or the number of backlinks your site has. If you code something original, chances are you will get a serious amout of backlinks easily.